Do you identify as a gamer? Gender, race, sexuality, and gamer identity

Do you identify as a gamer? Gender, race, sexuality, and gamer identity

Adrienne Shaw

Fevereiro 1, 2012

en

Journal Article

Adrienne Shaw

Journal Article

10.1177/1461444811410394

1461-4448

The demand for minority representation in video games often focuses on proving that members of marginalized groups are gamers. In turn, it is asserted that the gaming industry should focus on appealing to these players via targeted content. Being targeted as a gamer, however, does not a gamer make. Identity as a gamer intersects with other identities like gender, race, and sexuality. Negative connotations about gaming lead people to not identify as gamers, and even to not play video games. This article concludes, based on interview data, that those invested in diversity in video games must focus their attention on the construction of the medium, and not the construction of the audience as such. This shift in academic attention is necessary to develop arguments for representation in games that do not rely on marking groups as specific kinds of gaming markets via identifiers like gender, race, and sexuality.

2017-01-18 21:46:15

Fevereiro 1, 2012

1

New Media & Society

en

SAGE Journals

28-44

New Media & Society

Do you identify as a gamer?

Do you identify as a gamer? Gender, race, sexuality, and gamer identity

http://dx.doi.org/10.1177/1461444811410394

14

SAGE PDF Full Text